The Creative Cycle
July 10, 2025 - Creativity and Innovation
When creative professionals promote their latest work, they’re often asked about their next project. It’s a peculiar paradox: while they’re eager to release their current creation and let it live its own life, shaped by its reception, others are already anticipating the future.
Spending significant time on a project often stems from a sense of creative urgency. Yet, doubts can creep in—was it worth dedicating so much energy without knowing what the outcome will bring? You give it your best, hoping it will resonate with your audience.
This intense focus, however, sometimes causes other ideas to be shelved. Accept that frustration as a temporary side effect of dedication. Instead of despairing, jot down those ideas for later. Having plans for what’s next can be a powerful motivator to keep pushing through your current work.
However, resist the urge to immediately share your next big idea. Allow yourself to savor what you’ve accomplished. Consider taking on a few smaller creative endeavors to transition. Similar to reading a short novel after finishing an epic tale, the change of pace can feel refreshing and energizing. Then, when you’re ready, you can dive fully into your next grand pursuit.
Celebrate your progress, recharge with small wins, and embrace the journey onward. On to the next one!
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