Are you adding a personal note when you want to connect with someone on LinkedIn whom you don’t know? Some self-proclaimed LinkedIn experts might tell you that it doesn’t make much of a difference.

On the contrary, it’s a fantastic way for your recipient to understand how they can assist you. Whether you’re seeking a traineeship, a job, or simple advice, initiating a conversation is always a positive beginning.

It can feel a bit odd when someone claims they want to expand their network. Perhaps it’s worth considering deepening the relationships you already have instead?